different fonts for masthead

Masthead Font choices:

ALT

I did not use this font because i believe it is not eye catching, exiting, individual, and is too plain. This would not of suited the type of audience my magazine is aimed at.

ALT

I did not use this because i believe it is not conventional to my music genre which is rebellious, and this is a more old fashion font.

ALT

I was going to use this font before i found the font i chose because it is individual, bold eye catching, but i felt as though it was not rebellious enough, which is a huge theme of my music genre.

ALT

I didnt use this as i believe it looks rather child like and is not suited to my music genre which is tough and rebellious.

LIIAR analysis (CLASH) Double page spread

Language -  The double page spread of the Clash magazine is focused on the artist on the front cover, Iggy Pop. He is also shown on the front cover as well. The first page of the double page spread has no images only text, however it still has some influence of Iggy Pop, In the title 'Raw power' there is a silhouette of Iggy pop on the A, this is so readers are aware the text will be about Iggy Pop. Even though its only a silhouette its very easy to see and recognise who it by his signature pose and the attitude in the silhouette.
The medium shot of the rebellious icon shows that he is performing as he has a microphone, in one hand and has his other hand in the air. The layout is very sophisticated like the rest of the magazine however it still has the wild attitude. The page has no images only text, The Title of  the article takes over the majority of the page, the Title is 'Raw Power' This shows the magazines attitude and its type of music, raw is usually associated with rock music and real music rather then pop and power is often associated with rock as in power in the rock and roll, this also relates back to the artist. Underneath this the articles starts, the first letter however is bigger than the rest of the article and in a different colour, this gives the article and magazine a more professional look also in famous fairytale book the first words of chapter also has a Big letter in a different font, its almost as if the article of this magazine is telling he fairytale story of Iggy Pop.

Ideology - Compared to the front cover and contents page the double page spread doesn't use the two colours pink and green, I think this is because the article is about Iggy Pop and not the magazine so it uses colours to represent Iggy Pop. The black background makes the rest of the colours stand out also black is often associated with rock attitude and darkness, much like Iggy Pops attitude. Red is another key colour used and red is often represents violence, passion and lust this also relates to Iggy Pop as when he performs he sometimes looks quite violent because he is so passionate about his music, he also has a song called 'Lust for life' and as the colour red is often associated with Lust it works quite well. The colour scheme of the double page spread (black,red and white) is part of the converntion look of the indie rock genre and will appeal the what audience and their own persona's.

Institution - Clash is an award-winning (Magazine of the Year – PPA 2008) monthly music magazine bringing originality and independent opinion in a truly unique style.
While music continues to diversify and evolve, Clash endeavours to represent the crossover appeal of all genres of music for the more discerning fan. Every month Clash features the best new emerging bands alongside established acts and legends of the industry.
Clash magazine a strong design focus as well as industry related articles - Clash is dedicated to Music and Fashion, which makes it is a monthly favourite among artists and labels.
The producer of the 'CLASH' magazine is a man called John O'Rourke, he has a music magazine called 'john@clashmusic.com' which is a magazine that is a personal magazine that is made for CLASH magazine.

Audience - The audience of the magazine is people who like keeping up with indie rock and other music genres (excluding pop, R&B and other mainstream genres) this because the magazine's main audience are not mainstream lovers, so this magazine provides the music the audience likes and wants to know. The magazine also covers a bit of fashion which help spread their audience to a different audience which is not related to music, this is good because they are appealing and attracting more customers to purchase their magazine.

Representation - The representation of the double page spread  of Iggy Pop shows him just how he is when he is performing. In the image Iggy Pop doesn't have eye contact with the readers, his eyes have been edited so they look darkened out however with or without his eye contact you aware its him by his bare chest, wild hair and his very thin physic. His face expression doesn't particular make him look atractive but the magazine isn't like a pop magazine where everybody is beautiful its about the music, so they haven't tried to make him look nice they tried to make him look like his true self. His body language with his arm in the air and a microphone in the other shows he is performing and also shows his passion for music. The image relates back to message of the magazine and views of the readers. The image shows Iggy Pop performing and showing his passion for music and his dedication to rock/indie music. This image shows this and reflects back on the audience.

LIIAR analysis (CLASH) contents page

Language - This contents page uses conventions such as a masthead, headings, splash, banner etc.
The masthead of the contents page is 'CONTENTS' and at the top of the page, this is conventional to a magazine as this enables the audience to know that this is the page that will direct you around the magazine easier, the writing of the text is is in big bold letters and is in a hot pink colour which stands out from the rest of the page. The use of little heading to label each stories and their page number allows the audience to see what stories are in the magazine and where to find them, these headlines are bigger and sometimes in colour to make them standout from the crowd which allows them to grab the audiences attention. The splash of 'Iggy and the stooges' and the picture of Iggy, shows that he is the main story within the magazine. their are banners at the bottom of the page which is informing the audience of the information that is located within, the title of the banner, is 'CLASH REVIEWS', this is in an opposite, very contrasting colour (white against black) and makes the heading stand out and grabs the audiences attention.
His face is not clearly seen and he is not giving eye contact to the audience, this is all part of his 'rockstar' persona. He is on his own in no top and shows that he is a rebellious figure which echos the genre he is representing. the black and white colour scheme within the picture reflects the genre of the magazine and the audience that reads it. The shot used on the front cover is a medium shot, this has been used as this shot is conventional to a magazine. This type of shot is used to show you more of the main image in the front cover, this is to allow you to see what type of clothes the model is wearing, this will give a represention on what type of person this is, as the image is in a black background and is in no top which is white, which creates a strong, typical representation of the rock/indie rock theme.

Ideology -  the colour scheme of the rest of the page is in green, white, pink and black. although these are not all conventional colours to the indie rock genre, the green is used only to emphasise a heading that the magazine is trying to promote, the pink is used to emphasise a heading and also for all of the numbers and the masthead which are two important factors of the page. The use of the light and fluoresent colours emphasise the main image of the page as that is in black and white which are typical indie themed colours, this allows the mainstory and image to stand out and allows to make the rest of the page seperate and informative if the reader is not interestedin the main story.

Institution - Clash is an award-winning (Magazine of the Year – PPA 2008) monthly music magazine bringing originality and independent opinion in a truly unique style.
While music continues to diversify and evolve, Clash endeavours to represent the crossover appeal of all genres of music for the more discerning fan. Every month Clash features the best new emerging bands alongside established acts and legends of the industry.
Clash magazine a strong design focus as well as industry related articles - Clash is dedicated to Music and Fashion, which makes it is a monthly favourite among artists and labels.
The producer of the 'CLASH' magazine is a man called John O'Rourke, he has a music magazine called 'john@clashmusic.com' which is a magazine that is a personal magazine that is made for CLASH magazine.

Audience - The audience of the magazine is people who like keeping up with indie rock and other music genres (excluding pop, R&B and other mainstream genres) this because the magazine's main audience are not mainstream lovers, so this magazine provides the music the audience likes and wants to know. The magazine also covers a bit of fashion which help spread their audience to a different audience which is not related to music, this is good because they are appealing and attracting more customers to purchase their magazine.

representation - The main image represents a very non maintream look on life, whereas the rest of the page seems to be out of the music genre in regards to the colour scheme as they are using bright colours which doesnt relate to the audiences persona.
The main image represents the audience of the magazine and how the magazine is trying to represent itself to the world, as the main image has no top on he is seen as a rebellious character, this is echo'd by the fact that his hair is long and messy and he is screaming into the microphone, this relates to the audience by appealing to their non mainstream style.

conventions of genre (indie rock)

The use of dark colours such as red and black are seen as very rebellious colours and are usually accossiated with indie rock/rock. These colours and connotatations are reflected by the appearal of the music artists, for example 'Julian Casablancas' in the clash magazine front cover is dressed in all black with a red background this shows that he is a rebellious character.
catchy headlines are used to show music genre as they reach out to a specific (niche) genre audience and and will represent the genre the magazine carries.
the model/image that is used will represent a specific music genre as they will be dressed in certain clothing, wearing certain colours, have certain haircuts etc.

conventions of a music magazine (contents page)

Page numbers direct the audience where to find different feautures within the magazine.
captions for photos are used for informing the audience of things without having to put it into story form this will always catch the eye of the audience as they will always look at the picture and may not want to read the full story.
title (contents) shows the audience what all of the feautring stories are called, this entises the audience to read them.
the name of the magazine will consist throughout the magazine, even through the contents page.

conventions of a music magazine (front cover)

The masthead shows the title of the magazine making it regonisable, this is usually in big bold writing for the audience to clearly see what the magazine is called.
Main storylines are used to catch the readers attention and inform the audience of what stories are in the magazine that may appeal to them.
The use of a medium shot on the front cover of a magazine is to catch the audiences eye, it allows the audience to see the body language and facial expressions used to create the image of the genre of the magazine.
The use of an instrument in my magazine front cover reflects the music genre that is featuring in my magazine (indie rock).
the date line and issue number allows the audience to know if they are behind on their reading of the magazine and may encourage them to by the next or previous copy.
The use of a web address echos the fact that this is a new media i.e it reflects the young audience by useing a new source of information.

Front Cover First Draft

working on front cover

In this picture i have produced so far a mid shot picture of my model, a title (masthead) of my magazine and a banner for my skyline at the top of the page.
Th eimage i have taken has been cropped and blurred onto a redbackground and all proccessed on photoshop, the mast head of the magazine has been changed in my finished product as i took the 'The' from before the 'ALT' as i thought that this is more conventional to a magazine cover.
The reason i chose black and red as my colour scheme is becasue it is conventional to my music genre of indie rock, this is echo'd by the clothes that my model is wearing as she is dressed like an 'individual' (indie).

Music Magazine Front Cover images and explanations

although i like this picture, i did not use this picture for my front cover because she is not looking at the camera and caught some of the green in the background.

i also liked this picture but i believe that the lighting on her face is to strong and overwhelms the picture, plus it has caught some of the green in the background and this is why didn't use this picture.

i didn't use this because the lighting is to dark and she is in a long shot which is not conventional to a music magazine front cover and caught some of the green in the background.

i didnt use this picture as i believe that the guitar in this picture dominates the the picture over the model herself and caught some of the green in the background.

i didn't use this picture because i believe it is too dull in colour and not light enough.

again, i didn't use this image because the picture is not light enough.

i didn't use this picture because of the facial expression she is using, it doesn't look proffessional.

i really liked this picture but i didn't use it because the shot is in landscape and is not conventional to a music magazine front cover.

i didn't use this shot as most of the shot is blurry and is in a long shot which is not conventional to a magazine front cover.

 

i didn't use this shot because she is in a long shot and is not conventional to a magazine front cover, plus she is not looking at the camera and i caught some of the door in the background.

i didn't use this picture as she is not looking at the camera, but i did like the photo.

i used this picture because i believe it is not too light and not to dark, the way i thought it would fit onto my front cover worked well and it is a mid shot which is conventional to a magazine front cover, so i decided to use it.

Price, Published and why?

The price of my music magazine will be around £3.00 and will be published monthly.
The reason my magazine will be £3.00 is because it is cheap for the audience to buy, this links to the psychographical E band that i will be targeting my magazine towards. The reason my magazine will be published weekly is because it will reduce costs to make as i will not have to make as many (weekly), it will give my target audience time to save up and have some money spare to buy the magazine when it is published, another reason is that their will be more to put into the magazine that is exiting and will interest the reader therefore pleasing the reader and encouraging to buy the next issue.

Target audience (demographics and psysographics)

The audience my magazine will target is the people who listen and are interested in Indie rock and non mainstream music. My magazine is aimed at the demographical gender of both male and female, this is because both genders are interested in lots of non mainstream music (mainly indie rock). The demographical age that my magazine is aimed at will be 14 - 24 this is because non mainstream music such as indie rock is a very modern type of music to listen to so therefore will not interest an older gender.
My music magazine is aimed at the psychographical band of E as they will be probably unemployed/students, this is because this links to my demographical age range and the current economical enviroment.

LIIAR analysis (CLASH) Front page

 

The first magazine i am going to analise is 'CLASH' this is a popular indie magazine and features one of the bands i listed in my music genre.

Language - This magazine front cover uses conventions such as a masthead, skyline, barcode, splash, kicker etc.

The masthead is big and bold which stands out from the magazine, this is to attract the magazine and so it it the first thing the audience will read.
The magazine tittle is short and memorable, this is so the audience  remember the tittle of the magazine. The main image is the lead member of 'The Strokes' this links to the main heading on the front cover, this is known as a splash. His face is not clearly seen and he is not giving eye contact to the audience, this is all part of his 'rockstar' persona. He is on his own in the middle which makes him the centre of attention as he is the dominant figure.
The black, white and red colour scheme is conventional to the rock/indie rock theme, the magazine also uses some teasing contents, this is located under the main heading 'THE STROKES'.
The shot used on the front cover is a medium shot, this has been used as this shot is conventional to a magazine. This type of shot is used to show you more of the main image in the front cover, this is to allow you to see what type of clothes the model is wearing, this will give a represention on what type of person this is, as the image is wearing black this shows a rebellious type of person which is contrasted against the red, black and red are a typical representation of the rock/indie rock theme.

Ideology - The colour scheme of this magazine is black and red. The black that the image is wearing connotates 'rebellion' which is conventional to the indie rock theme and genre, this connotation is echoed by the red is this is the traditional colour scheme for this genre. The colours red and black are both dark aggressive which contrasts the title of the magazine 'CLASH'. CLASH is a band that was a big rock band and went against the mainstream pop which echos the aggressive colours, and clash is also meaning conflict which further echos the aggressive colour scheme.

Institution - Clash is an award-winning (Magazine of the Year – PPA 2008) monthly music magazine bringing originality and independent opinion in a truly unique style.
While music continues to diversify and evolve, Clash endeavours to represent the crossover appeal of all genres of music for the more discerning fan. Every month Clash features the best new emerging bands alongside established acts and legends of the industry.
Clash magazine a strong design focus as well as industry related articles - Clash is dedicated to Music and Fashion, which makes it is a monthly favourite among artists and labels.
The producer of the 'CLASH' magazine is a man called John O'Rourke, he has a music magazine called 'john@clashmusic.com' which is a magazine that is a personal magazine that is made for CLASH magazine.

Audience - The audience of the magazine is people who like keeping up with indie rock and other music genres (excluding pop, R&B and other mainstream genres) this because the magazine's main audience are not mainstream lovers, so this magazine provides the music the audience likes and wants to know. The magazine also covers a bit of fashion which help spread their audience to a different audience which is not related to music, this is good because they are appealing and attracting more customers to purchase their magazine.

Representation - This magazine represents the non mainstream look on life,  this is shown by the colour scheme as black and red are rebellious colours and this is not mainstream, it represents that this magazine is for the rebellious people and can link to the audience as the audience is into this sort of genre and look etc.
The main image represents the audience of the magazine and how the magazine is trying to represent itself to the world, as the main image is wearing black he is seen as a rebellious character, this is echo'd by the fact that his hair is long and messy and he has big sunglasses covering his face, this relates to the audience by appealing to their non mainstream style.

Choice of Music Genre

My choice of music genre will be indie/indie rock, this is because I can find different magazines that are associated with this genre of music and I personally preffer music that isnt main stream.

these are some bands that are associated with this genre:




This album cover of 'THE KOOKS' is connoted as very indie rock because of the use of lighing, most of the picture is in darkness which is connoted as rebellious which is associated with indie rock, the attire of the band is a mix of retro and modern, this shows that they are not mainstream and therefore appeal to their target audience more.

this album cover of 'THE STROKES' is very retro which is not mainstreamand is again associated with the indie rock genre which is the audience they are aiming to appeal to. The colour scheme of this picture is cream, black and red. The black and red in this picture connotes a rebellious look, the cream makes the image as a whole look rather retro, which mixes with the writing which is also very retro and looks almost like a 'starsky and hutch' theme.

this album cover of 'THE PIDGEON DETECTIVES' is plain, the only colours it has is black and white which are two hugely contrasting colours, this shows rebellion and the style of genre they are projecting.

these are some videos of the bands shown above:

The Kooks

The Pigeon Detectives

The Strokes

LIIAR analysis of brief

L - The front page of my magazine will have a masthead at the top of the page, this is to let the audience what the tittle of the magazine is called, this will attract the audience to the magazine. The front page will also contain conventions such as screamers, left third, splash, kickers etc. These conventions will all play their part in attracting the audience. I will use a colour scheme that continues throughout my front page, contents page and double page spread to create a professional looking magazine which will look apealling to the audience. For my magazine i believe that a mid shot will be used to my front age as this is conventional to a magazine. For the contents page i would use a more than one picture to further the idea to the audience on what this magazine is all about. And for my double page spread i would use an image that will fill the pages and probably use a long shot or an extreme mid-shot.


I - My magazine would be in the indie/accoustic genre such as NME etc. The magazine will be aimed at being sold to the same audience as the NME this is because their magazine has the the same purposes and music genre as mine, such as, not aiming their magazine at the main stream audience.


I - My magazine will be created to be in the indie/accoustic genre, therefore my morals, message and values will be constructed to suite the audiences persona, this means that my masseges etc, will be similar to the audiences ideology. This means that my magazine will show a mixture of calmness to the accoustic audiences whereas the maessege etc will be more up beat and 'new music' related to the audience. For example i will convey a calm messege if i chose an accoustic based magazine whereas i would convey a non-caring 'cool' messege if i chose indie.


A - My target audience will be fans of accoustic or indie, this includes such music such as the Kooks, the Strokes, Pidgeon Detectives etc. for indie, but more Ed sheeran etc. for accoustic. The audience will be people like, accoustic guitarists, indie fans, people interested in 'new music' (not main stream) etc.


R - If i decide to make an indie magazine I will make the main image (depending on what the main storyline is, to look negative if the band/artist is a stereotypical 'bad' group/artist, this is because I am trying to relate the band or artist to the genre they are in and not only that, but the target audience they appeal to.
Whereas if i make an accoustic magazine I will try to convey an emotional, positive representation because this is stereotypically associated to being linked to the accoustic music genre.

The Brief

Main task: The front page, contents and double page spread of a new music magazine. All images and text used must be original, produced by you - minimum of four images.

Contents Mock-up

Evaluation of college magazine

Language-
The masthead of the magazine is called 'WYKE' this is because this is the name of the college i am doing the magazine for is Wyke College.
I edited a banner on the front cover using Photoshop; I did this to draw the audience's attention to the headline. I decided to have a skyline on my magazine cover as it looks appealing, and draws the audience to the additional information that it contains, which is also above the masthead which will also be in the line of sight for the audience.
The left third of the magazine contains different stories and information that may attract different potential customers, this is very important to the magazine because customers want to know if they are going to read and enjoy most of the stories, and as the magazine is a college magazine its purpose is to inform, educate and also entertain.
I made the headings in the left third of my front cover bigger than the rest so they stand out and catch the audience's attention, therefore encouraging them to buy the magazine.
The reason i put this image more towards the right is because he relates to the main story on my magazine cover and is therefore important to the magazine and will interest the audience as they can see who they are going to be reading about.
Ideology-
I decided to stick to only three colours, (yellow, purple, and orange) this is because too many colours would have made the magazine look un-professional. I chose yellow and orange, because the colour yellow is vibrant and bright, this shows happy, positive connotations. I chose the colour purple as it represents wyke as this reflects what college the magazine is for. The reason the headlines are big and yellow is because this is a bright, attractive, positive colour which will attract the audience to buy the magazine. The reason i made the kickers of the headlines orange is because it sticks to my colour scheme (yellow, orange and purple) and also because is different to the headings and stands out, plus the connotation for orange is calm, fresh and sophisticated which will attract young students in a college who are the target audience for this magazine.
Institution-
The institution for my magazine is Wyke College as this is where the magazine will be sold, made and designed.
Audience-
I decided that my target audience is college students, this means they will be of the demographical age of 16 - 24, my magazine will be aimed at college students because it is a college magazine, therefore the audience is relevant to the context, however i will have a secondary audience of teachers within the college this is because news within the college is also relevant not only to the people that attend college but also the people that work there.

As my audience is college students the won’t have much money and will fall under the E bracket of psychographics, this means my magazine will have to be priced low, or be free as students do not have money for such luxuries such as magazines. My college magazine will be published weekly as this keeps students updated with current affairs within the college. My magazine will also be free, this is because students fall under the E bracket, through my magazine being free it means that everyone within the college can still access the college magazine and all the latest college news, which is important to students, also because my college magazine is published weekly rather than monthly, this would have made the magazine more expensive if i held a price for the magazine.

Representation-
The main image in my front cover is smiling which shows that he is happy, this also represents the college in a good way as it shows he is happy with the college, which shows the audience that this college is a happy place to be, whereas if the main image was unhappy, it would have a negative look and not be appealing to the audience.

Finished Magazine Cover

front cover with headlines

Different Fonts (masthead)

WYKE

WYKE

WYKE

WYKE

WYKE

WYKE

WYKE

Start of my College Magazine



In this picture a have put my main image and background together, i did this using photoshop, i cropped my main image out of a seperate photo and placed the image on top of my background. I then blended the main image into the background to mage the edges less sharp and therefore makes the image look more realistic and creates a realistic look of the main image and background together.

target audience

My target audience is college students, this means they will be of the demographical age of 16-24, my magazine will be aimed at college students because it is a college magazine, therefore the audience is relevant to the context, however i will have a secondary audience of teachers within the college this is because news within the college is also relevant not only to the people that attend college but also to the people that work there. 
             

 As my audience is college students they won’t have much money and will fall under the E bracket, of psychographics this means my magazine will have to be priced low, or be free as students do not have money for luxuries such as magazines.  My college magazine will be published weekly as this keeps students updated with current affairs within the college. My magazine will be free, this is because students fall into the E bracket, through my magazine being free it means that everyone within the college can still access the college magazine and all the latest college news, which is important to students, also because my college magazine is weekly rather than monthly this would make it more expensive if i held a price for it.

This is an image of a draft layout for my front cover of the college magazine that i am creating. This shows that i will be using conventions such as masthead, screamers, splash, barcode, skyline etc.

pictures for front cover

I am using this image as my background because this image shows the logo and name of the college i am chosing to feature in my magazine, it also shows a good view of what the entrance to the college looks like which makes for a related background to feature in the magazine.

I didn't use this image because the main image in the picture is in a long shot which is not conventional to a magazine as a magazine would use a mid-shot.

Although i like this image, I decided not to use this image as my background as I prefered the image i used because that image showed the entrance of the college which i thought had more relevance to a magazine cover.

i did not use this image as my background as the shot is slightly tilted and is not completely horizontal, and their are other people in the image which will take attention away from the main image.

i did not use this image because the lighting is bright in the bottom right corner and dull on the left side of the image which i believe is not very appealing to the audience.

i did not use this image as the main image is not in a mid-shot and is not conventional to a magazine.

i was going to use this image but i decided not to use it as the top of his head is cut off, and it was also very hard to fit him onto my background as he had to be placed with his head at the top which prevented me placing my masthead in a conventional area (across the top).

i used this image because this is conventional to a magazine, as it is a mid-shot, it was much easier to fit and blend into my background, he also looks happy which gives a good representation to the college.

i did not use this image because the main image  has his arms folded and does not give a very good representation to the college.

This image was not chosen because i do not belive that the image would have fit into the front cover aswell as the image i chose simply because of the position his body is in.

i did not use this image as on of the people have their eyes closed and they to not look very interested in the work they are dooing which gives off a bad representation, and this image is not a mid-shot of one image and is therefore not conventional to a magazine.



i did not use this image as my background because even though it gives a good view of the main corridor in the Oak building inside the Wyke campus, i believe that the lighting is rather dull and the main image (person) that i am using will not fit and blend into the picture aswell as the other background.

http://goanimate.com/movie/07Hu8OL4YpS4?utm_source=embed&uid=0QYe7e2E_GQs

college magazine cover

Langauge-The main Masthead is located at the top of the the page this is because it is the first place the audience looks, therefore this draws the audience towards the anchorage, and futhermore reminds them of the magazine title. The skyline above the masthead is there to provide furthur information or advertising,The slogan within the skyline, on the front cover of the magaizne relate to the audience of the magaizne as the magazine appeals to students as it is a college magaizne, for example an 'exclusive guide' to 'everthing hip, hop and happening' is appealing to students and young people of the demogrphical age of 15-24, hip hop also reflects the audience as hip hop is steryotpically aimed at the demogrical ethencity of black brithish, this point is reinforced by the main image, which is a black male. Also this slogan within the skyline uses alleteration "Hip, Hop and Happening" this makes it more rememrabile and appealing to the audience. The left third of the magazine contains different stories and information that may attract different potential customers, this is very important to the magazine becasue customers want to know if they are going to read and enjoy most of the stories, and as the magazine is a college magazine it's purpose is to inform, educate and also entertain.

Ideology - The masthead and main storylines are yellow, the colour yellow has positive conotations as it represents sunshine which is percieved as happy, this point is reinforced by the main storyline, 'Dancehall's Bright Future' the word bright echos the colour yellow as it is also bright. The subject on the front cover is wearing a cross this symbolises relgion, this means that their is a strong diversity in this college magazine and aims to a broader audience.

Instutution - The institution of this mazagine is called 'COLLEGE', this institution is filling the student side of college magazines as this is appealing to the students who are at, or potentially going to a college, instead of non-appealing statistical college related magazines.

Audience - This magazine is aime at an audience that is going to interested in college matters, such as students, this means that the demographical age range this magazine will be aiming at is around 15 - 24.

Represention - On the front cover of this magazine the main image is a stereotypical hip, popular, modern african carribean which represents that college is cool, modern and is being viewed in the same way as in which the main image is. This represents the college in a positive way as this will attract an audience through the image that the main image is representing of the college. Although this representation is not very accurate as not all people will be able to have this image, a cool, modern person, some people may be under the influence that this college provides or attracts this certain look and doesn't take the other types of look into consideration.

Language - The main masthead of the magazine is located at the top of the cover as this is the first place the potential customers will look to find out what the magazine is about. The left third of the magazine is very important for the reader as the potential buyers of this magazine are going to look at the headings to see if they are going to be interested in reading the stories that are featured in the magazine. 

Ideology - The masthead of this magazine is red, this is a connotation for many things but in this case is could be percieved as 'love' this also links to the love heart that the main image (the women) is wearing on her red top, this may be symbolising that the college is loved and as she is wearing a red top this emphasises this point. The colour of the headings on this cover are blue as is the colour on the side of the barcode, the colour blue as a connotation may be seen as calm, fresh and sophisticated this would appeal to the target audience as their demographic age is 15 - 24 which is young and will be more attracted be a young fresh colour.

Institution - The institution of this mazagine is called 'COLLEGE', this institution is filling the student side of college magazines as this is appealing to the students who are at, or potentially going to a college, instead of non-appealing statistical college related magazines.

Audience - This magazine is aime at an audience that is going to interested in college matters, such as students, this means that the demographical age range this magazine will be aiming at is around 15 - 24.

Representation - On the front cover of this magazine there is a young attractive women who will appeal to the audience, this represents the college in a new, young attractive way. The colour scheme of this magazine emphasies this point of the college being young and attractive, as the colours scheme uses fresh colours such as blue and red. The fact that the main image has a top with a love heart on represents the college possitively as this shows that the students are loyal and aprechiate th college.

Magazine Front Cover Conventions

Left Third -  A lot of important information designed to attract potential readers is placed in the left-hand side vertical third of the front cover page.
Masthead -  The title of the magazine or newspaper. It is usually placed at the top of the front cover for display purposes.
Barcode - Read electronically and decoded intouseable information.
Splash - Is the whole magazine and what has been put into it. This is a story or photgraph in a prominant place in a magazine.
Kicker - The kicker is a short phrase found set above the headline. Usually set in a smaller type than the headline, the kicker can serve as an introduction or as a type of section heading to identify a regular column, for instance.
skyline - a skyline is the text at the top of the page that is above the masthead.
Graphology - the graphics, the layout (design) e.g font styles etc.
Colour Scheme - The colour is the specific/stylistic/thematic types of colour throughout the magazine.
Screamers - dominant headline that screams at the audience, sometimes with an exclamation mark
Cover Lines - The cover lines are information about the major articles given on the front page of the magazine.
Sell Liners - These are lines which sell the magazine.
Dateline - date of the magazines issue.
Credit - who wrote the article, who took the picture.
Teller - piece of information that tells you what is contained in the headline.
Flash - something on the cover that is different than the rest, e.g a star on the cover, or a 'get on free in the issue'.
Anchorage - is the caption that goes with the main picture.
Vocabulary - this is the text that is used on the magazine, for example the vocabulary would have to suite the magazine, not long complex words for a childrens magazine.
Images - the images that are used to give a particular look to the magazine and to give the image of what this magazine is like.

The Brief

Preliminary exercise: using DTP and in image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in a medium close-up plus some more appropriatly laid-out text and a masthead. Additionally you must produce a mock-up of the layout of the contents page to demostrate their grasp of DTP.