Language-
The masthead of the magazine is called 'WYKE' this is because this is the name of the college i am doing the magazine for is Wyke College.
I edited a banner on the front cover using Photoshop; I did this to draw the audience's attention to the headline. I decided to have a skyline on my magazine cover as it looks appealing, and draws the audience to the additional information that it contains, which is also above the masthead which will also be in the line of sight for the audience.
The left third of the magazine contains different stories and information that may attract different potential customers, this is very important to the magazine because customers want to know if they are going to read and enjoy most of the stories, and as the magazine is a college magazine its purpose is to inform, educate and also entertain.
I made the headings in the left third of my front cover bigger than the rest so they stand out and catch the audience's attention, therefore encouraging them to buy the magazine.
The reason i put this image more towards the right is because he relates to the main story on my magazine cover and is therefore important to the magazine and will interest the audience as they can see who they are going to be reading about.
Ideology-
I decided to stick to only three colours, (yellow, purple, and orange) this is because too many colours would have made the magazine look un-professional. I chose yellow and orange, because the colour yellow is vibrant and bright, this shows happy, positive connotations. I chose the colour purple as it represents wyke as this reflects what college the magazine is for. The reason the headlines are big and yellow is because this is a bright, attractive, positive colour which will attract the audience to buy the magazine. The reason i made the kickers of the headlines orange is because it sticks to my colour scheme (yellow, orange and purple) and also because is different to the headings and stands out, plus the connotation for orange is calm, fresh and sophisticated which will attract young students in a college who are the target audience for this magazine.
Institution-
The institution for my magazine is Wyke College as this is where the magazine will be sold, made and designed.
Audience-
I decided that my target audience is college students, this means they will be of the demographical age of 16 - 24, my magazine will be aimed at college students because it is a college magazine, therefore the audience is relevant to the context, however i will have a secondary audience of teachers within the college this is because news within the college is also relevant not only to the people that attend college but also the people that work there.
As my audience is college students the won’t have much money and will fall under the E bracket of psychographics, this means my magazine will have to be priced low, or be free as students do not have money for such luxuries such as magazines. My college magazine will be published weekly as this keeps students updated with current affairs within the college. My magazine will also be free, this is because students fall under the E bracket, through my magazine being free it means that everyone within the college can still access the college magazine and all the latest college news, which is important to students, also because my college magazine is published weekly rather than monthly, this would have made the magazine more expensive if i held a price for the magazine.
Representation-
The main image in my front cover is smiling which shows that he is happy, this also represents the college in a good way as it shows he is happy with the college, which shows the audience that this college is a happy place to be, whereas if the main image was unhappy, it would have a negative look and not be appealing to the audience.
The masthead of the magazine is called 'WYKE' this is because this is the name of the college i am doing the magazine for is Wyke College.
I edited a banner on the front cover using Photoshop; I did this to draw the audience's attention to the headline. I decided to have a skyline on my magazine cover as it looks appealing, and draws the audience to the additional information that it contains, which is also above the masthead which will also be in the line of sight for the audience.
The left third of the magazine contains different stories and information that may attract different potential customers, this is very important to the magazine because customers want to know if they are going to read and enjoy most of the stories, and as the magazine is a college magazine its purpose is to inform, educate and also entertain.
I made the headings in the left third of my front cover bigger than the rest so they stand out and catch the audience's attention, therefore encouraging them to buy the magazine.
The reason i put this image more towards the right is because he relates to the main story on my magazine cover and is therefore important to the magazine and will interest the audience as they can see who they are going to be reading about.
Ideology-
I decided to stick to only three colours, (yellow, purple, and orange) this is because too many colours would have made the magazine look un-professional. I chose yellow and orange, because the colour yellow is vibrant and bright, this shows happy, positive connotations. I chose the colour purple as it represents wyke as this reflects what college the magazine is for. The reason the headlines are big and yellow is because this is a bright, attractive, positive colour which will attract the audience to buy the magazine. The reason i made the kickers of the headlines orange is because it sticks to my colour scheme (yellow, orange and purple) and also because is different to the headings and stands out, plus the connotation for orange is calm, fresh and sophisticated which will attract young students in a college who are the target audience for this magazine.
Institution-
The institution for my magazine is Wyke College as this is where the magazine will be sold, made and designed.
Audience-
I decided that my target audience is college students, this means they will be of the demographical age of 16 - 24, my magazine will be aimed at college students because it is a college magazine, therefore the audience is relevant to the context, however i will have a secondary audience of teachers within the college this is because news within the college is also relevant not only to the people that attend college but also the people that work there.
As my audience is college students the won’t have much money and will fall under the E bracket of psychographics, this means my magazine will have to be priced low, or be free as students do not have money for such luxuries such as magazines. My college magazine will be published weekly as this keeps students updated with current affairs within the college. My magazine will also be free, this is because students fall under the E bracket, through my magazine being free it means that everyone within the college can still access the college magazine and all the latest college news, which is important to students, also because my college magazine is published weekly rather than monthly, this would have made the magazine more expensive if i held a price for the magazine.
Representation-
The main image in my front cover is smiling which shows that he is happy, this also represents the college in a good way as it shows he is happy with the college, which shows the audience that this college is a happy place to be, whereas if the main image was unhappy, it would have a negative look and not be appealing to the audience.
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