Tuesday, 1 November 2011

target audience

My target audience is college students, this means they will be of the demographical age of 16-24, my magazine will be aimed at college students because it is a college magazine, therefore the audience is relevant to the context, however i will have a secondary audience of teachers within the college this is because news within the college is also relevant not only to the people that attend college but also to the people that work there. 
             
 As my audience is college students they won’t have much money and will fall under the E bracket, of psychographics this means my magazine will have to be priced low, or be free as students do not have money for luxuries such as magazines.  My college magazine will be published weekly as this keeps students updated with current affairs within the college. My magazine will be free, this is because students fall into the E bracket, through my magazine being free it means that everyone within the college can still access the college magazine and all the latest college news, which is important to students, also because my college magazine is weekly rather than monthly this would make it more expensive if i held a price for it.

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