Language - The double page spread of the Clash magazine is focused on the artist on the front cover, Iggy Pop. He is also shown on the front cover as well. The first page of the double page spread has no images only text, however it still has some influence of Iggy Pop, In the title 'Raw power' there is a silhouette of Iggy pop on the A, this is so readers are aware the text will be about Iggy Pop. Even though its only a silhouette its very easy to see and recognise who it by his signature pose and the attitude in the silhouette.
The medium shot of the rebellious icon shows that he is performing as he has a microphone, in one hand and has his other hand in the air. The layout is very sophisticated like the rest of the magazine however it still has the wild attitude. The page has no images only text, The Title of the article takes over the majority of the page, the Title is 'Raw Power' This shows the magazines attitude and its type of music, raw is usually associated with rock music and real music rather then pop and power is often associated with rock as in power in the rock and roll, this also relates back to the artist. Underneath this the articles starts, the first letter however is bigger than the rest of the article and in a different colour, this gives the article and magazine a more professional look also in famous fairytale book the first words of chapter also has a Big letter in a different font, its almost as if the article of this magazine is telling he fairytale story of Iggy Pop.
Ideology - Compared to the front cover and contents page the double page spread doesn't use the two colours pink and green, I think this is because the article is about Iggy Pop and not the magazine so it uses colours to represent Iggy Pop. The black background makes the rest of the colours stand out also black is often associated with rock attitude and darkness, much like Iggy Pops attitude. Red is another key colour used and red is often represents violence, passion and lust this also relates to Iggy Pop as when he performs he sometimes looks quite violent because he is so passionate about his music, he also has a song called 'Lust for life' and as the colour red is often associated with Lust it works quite well. The colour scheme of the double page spread (black,red and white) is part of the converntion look of the indie rock genre and will appeal the what audience and their own persona's.
Institution - Clash is an award-winning (Magazine of the Year – PPA 2008) monthly music magazine bringing originality and independent opinion in a truly unique style.
While music continues to diversify and evolve, Clash endeavours to represent the crossover appeal of all genres of music for the more discerning fan. Every month Clash features the best new emerging bands alongside established acts and legends of the industry.
Clash magazine a strong design focus as well as industry related articles - Clash is dedicated to Music and Fashion, which makes it is a monthly favourite among artists and labels.
The producer of the 'CLASH' magazine is a man called John O'Rourke, he has a music magazine called 'john@clashmusic.com' which is a magazine that is a personal magazine that is made for CLASH magazine.
Audience - The audience of the magazine is people who like keeping up with indie rock and other music genres (excluding pop, R&B and other mainstream genres) this because the magazine's main audience are not mainstream lovers, so this magazine provides the music the audience likes and wants to know. The magazine also covers a bit of fashion which help spread their audience to a different audience which is not related to music, this is good because they are appealing and attracting more customers to purchase their magazine.
Representation - The representation of the double page spread of Iggy Pop shows him just how he is when he is performing. In the image Iggy Pop doesn't have eye contact with the readers, his eyes have been edited so they look darkened out however with or without his eye contact you aware its him by his bare chest, wild hair and his very thin physic. His face expression doesn't particular make him look atractive but the magazine isn't like a pop magazine where everybody is beautiful its about the music, so they haven't tried to make him look nice they tried to make him look like his true self. His body language with his arm in the air and a microphone in the other shows he is performing and also shows his passion for music. The image relates back to message of the magazine and views of the readers. The image shows Iggy Pop performing and showing his passion for music and his dedication to rock/indie music. This image shows this and reflects back on the audience.
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